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It is a management procedure of the retail shelf. It is highly needed to ensure that overstocking of supplies at slower-selling stores and understocking at higher-selling stores do not happen. In the game I am playing certain shops sell more of a certain product but that product sells poorly in other shops. This is because of factors like customer buying pattern and location of the shop itself, it is highly advisable to consider these factors in managing business. Another thing to consider is the type of product or service each shop offers in effective stock distribution. By implementing managing system for resellers and distributors, manufacturing companies will be able to effectively distribute the right number of stocks and supplies to their stores depending on the sales status of each store. Effective distribution of supplies can be achieved by thoroughly studying point of sale and sell through data. Another thing to consider is the type of product or service each shop offers.

When I was playing Jurassic Park builder, I observed that certain shops have many customers while other shops which offer the same merchandise has fewer customers. Probably this is because of the location of each shop.  Another factor that affects sales is the marketing campaign, each marketing campaign attracts a certain group of the target market and frequently it does not encompasses all target market. Devising a favorable marketing campaign for each channel is very complex. Through implementing channel management system manufacturing companies will be able to have an end to end visibility of the resellers and distributors’ activities including marketing campaigns, communications and funds. Running a major business company is a very complex task and it easy to overlook the performance of each reseller and distributor which often leads to inefficient stock distribution. lua.